Walmart Reduces Waste with Digimarc

Walmart is obtaining multiple benefits from changing how fresh food products are barcoded. The retailer is leveraging Beaverton, Oregon-based Digimarc’s Barcode for Fresh Product Labels to automate many aspects of inventory management for packaged fresh food. The solution repeats data across the entire surface of any thermal printed label to help improve operational efficiencies.

As a result, Walmart can more reliably scan fresh product labels. This enables the retailer to automate markdowns, improving throughput and reducing the amount of fresh products that expire before they are sold.

In addition, Walmart can now accurately read fresh product labels which are crinkled, smudged, wrapped around edges, or fraudulently altered, cutting product shrinkage and increasing inventory accuracy. This all produces a better customer experience in the fresh product department.

Send your solution provider news – new products, projects, programs & technologies – to Charlie Menchaca at [email protected].