Virtual Fireside Chat

After spending the last two-plus years simplifying SKUs to keep production lines moving and products on shelves, many CPGs are now embracing new innovation strategies that meet today’s exceedingly heightened consumer expectations. Learn how.

Learn how today's CPGs are leveraging technology to create a differentiated customer experience, where online marketplaces are playing a role, and where social commerce fits into all of this.

Learn how consumer goods companies are making pricing decisions when relying upon historical data and behavior patterns is no longer a sure bet, and what the future of pricing and promotion innovation might look like.

CGT delved into the state of DTC maturity with the help of an industry expert, parsing through the benefits of today’s DTC relationships and how they can future-proof a business during a time when the strategies are anything but one-size-fits-all.

Learn about today’s most effective retail execution technologies, the types of data CGs should prioritize right now, and what to know about becoming better trading partners with retailers.

Learn everything you didn’t know about the detriment legacy ERP systems can have on retail and consumer goods operations, and find out about the companies that are really getting up to speed.

Learn projections for supply chain execution in 2022, including what steps CGs can take to mitigate some of the disruption and complexity, the tech investments they’re expected to make, and just how today’s “hybrid operation model” will fare in the near and long term.

Measuring trade promotion effectiveness has never been a straightforward task, but today’s abrupt digital shift has tangled the webs and tightened the knots for unprecedented complexity. Learn some of the most important things consumer goods companies need to know when it comes to omnichannel revenue planning.