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TOP-TOY Aims to Optimize Service Levels and Reduce Inventory

Denmark-based TOP-TOY A/S, the largest toy retailer in the Nordic market, licenses JDA Demand and JDA Fulfillment solutions to improve sales forecasts and reduce inventory levels for its own brand BR-Leget and TOYS"R"US franchises. By implementing JDA solutions, TOP-TOY intends to gain better visibility into its 250 stores' demand to optimize target service levels from the 59,000-square-meter central distribution center and lower inventory levels. The company also required an automated, user-friendly system that could be managed by a small headquarters office department in Denmark and a buying office in Hong Kong.
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