An Unprecedented Year for Consumer Goods, To Put it Mildly ...
It’s not hard to spot the trends in the 2021 Top 100 Consumer Goods Companies list. Incorporating information from the financial results of publicly owned consumer goods companies, CGT’s annual feature ranks the firms based on their 2020 fiscal year revenue. As this was the first year of the COVID-19 pandemic, there are some wild swings but few surprises for anyone who’s been operating within — or even just following — the industry.
For the companies that reported year-over-year declines, a few common themes can be pinpointed as to why they suffered the most, and they more often than not related to the widespread retail store closures that occurred across the globe. For example, in Apparel/Footwear/Accessories, just three companies squeaked by with positive year-over-year growth: Richemont, VF Corp., and Deckers Brands. Likewise, in Wine & Spirits, eight out of the 10 companies recorded losses as the segment was hammered by plummeting foodservice sales.
On the flip side, nearly three-quarters of Food companies recorded positive growth, as consumers hunkered down at home and loaded up their pantries during 2020. In fact, just 46 consumer goods companies recorded year-over-year growth in fiscal 2020 — compared with 83 in last year’s ranking and 73 in 2019 — and more than half are in the Food category.
Of course, many of the fast-moving consumer goods (FMCG) companies on this ranking sell across multiple categories, which means they were subject to myriad challenges and opportunities. For the purposes of classification for the above visualization, companies were slotted into the category in which they sell the majority of their goods, aligning with how CGT has historically classified the list. For example, 55% of PepsiCo’s net revenue mix is fiscal 2020 was in Food and 45% in Beverage, and as a result has been placed in the Food category. (More on the methodology can be found below, at the bottom of the page.)
As CGT has been compiling this list for nearly two decades, we knew when reviewing this year’s details that there were going to be some significant changes. We break down the Top 10 companies below, and it’s worth noting that of the top 10 heavyweights, six of the companies shifted position vs. last year.
A copy of the ranking can be downloaded at the bottom of the page.