Tech Trends 2018: Responding to Radical Change
The digital age has firmly taken root in all areas of the consumer goods industry, and companies are working furiously to build the capabilities necessary for a faster-paced, consumer-driven, omnichannel marketplace. E-commerce, digital marketing, direct-to-home delivery and product personalization are just some of the skills they now need to succeed.
This exclusive webinar will examine key findings from CGT's 15th annual Tech Trends Report, looking at how the drive toward omnichannel excellence is affecting IT strategies and spending. The discussion will include a deep dive into the impact that artificial intelligence is having on such critical areas as internal alignment and consumer engagement.