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Case Studies

  • 2011 Top 100: Health and Beauty Aids

    Beauty isn't everything. But don't tell that to this group of companies, who are making steady sales gains with innovative health and beauty products and business strategies.
  • 2011 Top 100: Toys/Games

    The companies on this list have to be masters of rapid innovation. Find out which toy companies stayed on the "hot" list in 2010 and which ones lost the popularity contest.
  • 2011 Top 100: The Consumer Goods Registry

    Overall, the economy still wasn't looking pretty in 2010, but it wasn't completely ugly either. Most of the consumer goods companies on CGT's Top 100 list made modest sales gains. A few leapfrogged the competition. Yet, many others were still fighting an uphill battle.
  • General Mills Creates New Consumer Experiences

    There is no doubt about it General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.
  • Maple Leaf Takes a Big Leap Forward

    After 15 years of growth by way of acquiring multiple businesses, Maple Leaf Foods was operating in a disjointed environment that created unnecessary complexity. The company is now implementing common business processes across all business units, enabled by a massive and rapid ERP consolidation.
  • P&G Shapes the Store

    Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.
  • Kraft Foods Fosters Digital Innovation

    It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.
  • 2011 Visionaries

    CGT presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives.
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