Case Studies

Organic and natural meat company Applegate is loved and adored by consumers for the people behind its brand as much as it is for great products. The company's VP of Digital Media explains why in this month's cover story.

CGT presents the new class of Visionaries 11 consumer goods leaders who are shaping the future of their companies with unprecedented business and technology initiatives. Ranging from senior executives at major firms to pioneers at innovative mid-market companies, the 2013 Visionaries share inside details on how they are collaboratively bringing big picture ideas to life.

Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right.

Based on glowing reader nominations, CGT presents 14 small to mid-sized companies, including KEEN, Popcorn, Indiana and Yasso Frozen Greek Yogurt, with the title of 2013 Standout SMB. Find out what they've been up to over the last year and what plans they have for the future.

The 2013 Review & Outlook Report is so much more than just a collection of thoughts and opinions. It is a strategic roadmap that pinpoints where the industry is today and where it's headed. This third annual edition asked almost 70 of the consumer goods industry's best and brightest minds to share predictions and guidance for the coming year.

Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.

CGT's readers rank the top 10 technology companies that provide solutions for product management, including new product development, formulation, packaging, introduction and launch.

CGT's readers rank the top 10 third-party providers of strategic and tactical consulting services.