By focusing marketing efforts on customers with the greatest social value, retailers and consumer goods manufacturers can generate more bang for their promotional buck.
In this newly created position, the executive will be responsible for leading a team charged with the ongoing refinement of existing corporate initiatives and the development of additional strategies designed to elevate corporate performance and drive increased sales and profitability.
The two leaders each bring nearly 20 years of experience within the CPG industry from companies such as Kraft Foods, General Mills, Dole Food Company and Campbells.
Anheuser-Busch partners with Gratafy for a pilot campaign on Facebook where consumers can now send friends in select cities a beer with a few taps on their smartphone.
For brand manufacturers, the launch of direct-to-consumer (D2C) sales channels is critical to staying competitive and represents an unprecedented opportunity to build a direct relationship with its customers.
The executive has over 15 years of general management experience in the consumer packaged goods industry across confections, beverage, food, and snacks.
The report details important steps Mondelez International has made to meet key well-being metrics in the areas of mindful snacking, sustainability, communities and safety.
Mintel identifies and highlights three new trends in online consumer marketplace behavior this quarter that are helping shape the social media landscape.
