The Target team at Hain Celestial Group Inc. was in a promotion rut. With a limited trade budget, they wanted to determine if they were spending those dollars wisely. And, if not, where those dollars could be better spent.
CGTs bi-annual Tech Preview Guide introduces you to five new tools that hit the market in 2012. Find out how they can empower key business processes within your organization.
The acquisition of SpiritClips offers Hallmark a new way to engage consumers in the digital world and a potential new channel of distribution for the brand.
The company operates more than 1,000 selling points in the 19-million consumer Sao Paulo and Rio de Janeiro regions, where Sara Lee is already the retail market leader.
The abundance of data in our industry has made analytics capabilities critical to ongoing success. Yet, are CG companies focusing on developing analytical capabilities in the areas that could have the biggest impact on business?
The new CIO will lead The Hershey Companys Global Information Services Department, including developing global technology strategies that support the companys growth in key emerging markets around the world.
Content marketing has been embraced by brands like General Mills, and more consumer goods companies are joining the ranks everyday. P&G's recent switch in focus on digital marketing is a prime example of this colossal trend. Here is a list of our industry's top content marketers and links to their most successful ventures yet.
