Read this white paper to understand the significance of trade promotion funds to the performance of a consumer products companys business, and the large expense that such an approach places on the P&L.
Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile).
The world has changed a lot since 1929 and so has the way Silver Spring Foods (SSF) runs its business. Its old ERP system was unable to evolve as the company continued to grow. Find out how a new solution now enables SSF real-time access to every facet of its business, which greatly impacts its ability to make decisions.
In August of 2012, NineSigma was selected by the State of Ohio to help middle market companies like Elmer's, with revenues between $10 million and $1 billion, accelerate their adoption of open innovation to drive growth.
