Through Project K, Kellogg is strengthening its existing business in core markets, increasing growth in developing and emerging markets, and driving increased value-added innovation.
Discover how to integrate the standalone functionality of Retail Execution with Business Intelligence and Trade Promotion Management to provide your company with a comprehensive and unmatched sales solution.
Demand-driven value networks have evolved from a traditional supply-driven conceptual design and, as a result of the global marketplace, have become more sophisticated by synchronizing demand and supply.
Godiva wanted a social media agency that had experience in the food and hospitality industry to help it establish a reputable social presence in the UK.
The new GUESS app merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending GUESS campaigns and promotions through their social networks.
As 2014 begins, Mintel identifies four trends that are set to hit the American consumer market, examines the areas of commercial opportunity for brands and predicts what consumers will be buying this year.
