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Manufacturing

  • Lindt & Sprungli Masters Personalized E-Commerce

    Lindt & Sprngli has hit its sweet spot not only in the manufacture and innovation of chocolate, but in e-commerce with the launch of a new cloud-based web store.
  • The Shoppers' Journey

    CGT interviews Kirk W. Wheeler, executive vice president, general manager, CPG Practice for Manthan Systems, about the prerequisites that consumer goods manufacturers must pass in order to understand and activate the new shopper's journey.
  • Ick-Provisation

    Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.
  • Mondelez International Builds The Amazing Wall

    Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization.
  • Are you ready for digital path to purchase?

    The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work.
  • Experts Debunk S&OP Myths

    Many early adopters of demand-driven strategies found that focusing on S&OP enabled substantial operational improvements. Yet, there are still many myths that prevent practitioners from incorporating data and technology. Let our experts help you wade through the falsehoods to adopt best-in-class practices.
  • McCormick Snags Former Heinz Exec

    The new executive will lead the largest business unit for McCormick and will report directly to Lawrence Kurzius, President Global Consumer and CAO.
  • General Mills Empowers Snack Launches with Connected Innovation

    Since starting its G-WIN open innovation strategy in 2007, General Mills has successfully launched a wide range of new grain snacks developed in collaboration with strategic external partners.
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