It is the first time in the brands 75-year history that each and every Nescaf product will share the same visual identity and use the same new slogan: It all starts with a Nescaf.
When consumer packaged goods companies attempt to optimize trade spend and undertake transformation programs, they often attempt too much or too little and subsequently fail to meet their goals.
Campbell Soup Company will leverage transportation management services and logistics technology to achieve greater operational efficiencies, and cost savings.
ToolBox Solutions will develop further enhancements and features to Diageos reporting solution, collaboratively developed by Diageo and ToolBox in 2013.
Baptista's is the manufacturer of the fast-growing Snack Factory Pretzel Crisps brand and has unique capabilities consistent with the strategic plans of Snyder's-Lance.
Presented at the 2014 Consumer Goods Sales & Marketing Summit, the first annual award honors the unique and powerful role of today's marketing leaders in the increasingly competitive consumer goods industry.
