Consumer Engagement

Ask Ralph arranges shoppable outfits pulled from available inventory within the Polo Ralph Lauren brand.

The company sought a leader who could not only build on a strong growth trajectory but also accelerate that growth by shifting marketing to a digital-first mindset.

The generative AI model will pull from Behr's proprietary data so it can guide consumers through the color selection process.

The report highlights five key trends influencing consumer behavior in the expanding U.S. snack market, while also reflecting on relevant global trends.

Kellanova is shifting its pricing and promotion strategies as it returns to volume growth levels not seen since before the pandemic.

In their latest earnings conversations, four CPGs share details of consumer sentiment and how they’re forming strategies around shifting behaviors.

Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.

Richter adds context to CPG engagement study findings through real-life examples from companies such as Ferrara, John Frieda and Molton Brown.