The small- and medium-sized businesses — classified as companies with less than $1 billion in revenue — that are growing through a fierce dedication to consumers and invention (and sometimes a bit of scrap).
How will digital transformation solve your customers' biggest problems? Many brands in physical product categories have already asked and addressed this question. Those that have not may be missing an opportunity for growth. The ‘Product+’ playbook from Cambridge Consultants is a crucial guide to creating new value through digital.
Social media is increasingly becoming a discovery channel for consumers when it comes to their snacking habits, according to new research from Mondelez International.
As competition heats up across the CPG landscape, more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value.
The beauty brand has announced another round of tech innovation, this time partnering with Verily to leverage scientific knowledge of skin and AI capabilities to customize skin care offerings.
