Consumer Engagement

Social Commerce Pioneers: How Estee Lauder’s Riding Beauty’s ‘Renaissance’

Innovation is back in beauty after a tumultuous few years.
Tech Transformation Video: Why We Should Stop Calling Everything the Metaverse

Rule No. 1 of the metaverse? Not everything is actually the metaverse.
Deb Hannah of Shoe Carnival and Darrin Samaha of Yesway Join Analytics Unite 2022

Two more leading retail executives have joined the expanding speaker lineup for Analytics Unite!
Tech Transformation Podcast: Forrester Shares the (Real) Future of the Metaverse for Retail

We’re digging into the metaverse and what it might actually mean for retailers and consumer goods.
CPGs Seize On Rocketing TikTok Trends

CGs like Smashbox are flocking to the channel to build out their brand voice and expand their reach.
Madison Reed Takes Next Step to Expand Footprint and Portfolio

Hair color brand and retailer Madison Reed has raised $33 million in funding to support its retail and product innovation growth strategy.
New Research Shows Consumers More Interested in Brands’ Values than Ever

Shifting work habits, more online shopping options, rising inflation, and stretched supply chains are just a few factors making it harder to discern what’s top-of-mind for shoppers today.
Degree Hosts World’s First Metaverse Marathon in Support of DE&I Initiatives

Degree Deodorant is the latest brand to jump into the metaverse trend, launching the first-ever marathon being held in Decentraland.

The Metaverse As a Piece of Brands' Consumer Engagement Puzzle