Sustainability

Nike is letting its consumers take the reins, poised to capitalize on a customer-driven omnichannel approach that’s backed by ongoing supply chain strengthening and increased digital capabilities.

Delve into the exciting intersection between retail, consumer goods, AI, marketing, and fashion, and learn how companies are strategically positioning themselves at the forefront of these innovations.

Experts on supply chain technology trends are often asked if the supply chain crisis is over. The reality, however, is a little more complicated.

For a look at some of today’s most important concerns surrounding supply chain technology trends, we reached out to a number of industry experts.

Learn how Kimberly-Clark works cross-functionally and with its retail partners to more accurately measure the impact of sustainable innovation.

Learn how Kimberly-Clark is using their vast reach to understand consumers at very local levels — and then marrying it with technology to meet consumer needs in new and more sustainable ways. 

Learn how Mars is getting ahead of the next disruption through the use of digital twins, and tuck away this tip sheet to improve your own supply chain resiliency.

PepsiCo will replace the plastic rings traditionally used on its multi-pack bottles with new paperboard designs.

Beam Suntory is going greener for its iconic green Laphroaig scotch whisky bottle. 

Sustainability was not always a big growth driver for CPG products. Often, these niche products were relegated to the top shelf and commanded a premium for a microsegment of customers with limited sales. Brand managers were asking questions: Is it worth pursuing a sustainable product? Will it generate enough revenue for the brand or as a new product?