The upcoming Consumer Goods Business Technology Leadership Conference keynote speaker will challenge the logic of prevailing methods and business practices when todays consumers are changing rapidly and fickle to channel loyalties.
With the need to offer a greater number of beverage choices from a fountain dispenser, Coca-Cola was presented with the challenge to reinvent the fountain business.
With year-over-year comparisons to the previous two annual surveys, the 2012 Retailer/Supplier Shared Data Study provides a detailed picture of the state of data sharing between suppliers and retailers.
