Social Media

As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement.

As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.

Innovation is back in beauty after a tumultuous few years.

L.L. Bean has hit the pause button on its social media efforts in honor of Mental Health Awareness Month.

CGs like Smashbox are flocking to the channel to build out their brand voice and expand their reach.

Edgewell Personal Care is rebranding Schick and tapping into Reddit and TikTok for new social listening initiatives.

Continuous innovation and growth are the lifeblood of the consumer goods industry. Are you keeping pace with your peers?

Pandemic fatigue is real, and it’s something consumer goods marketing teams know well.

Social media is increasingly becoming a discovery channel for consumers when it comes to their snacking habits, according to new research from Mondelez International.

While e.l.f. Beauty certainly did not manufacture the viral moment that landed it as the answer to a Jeopardy Daily Double, it was the company’s cultural and digital foundation that enabled it to seize the marketing opportunity.

Retailers face a complex brand marketing challenge: Not only do they have to tell their own branding stories to increasingly digitally driven customers, but they need to promote their vendors' branding stories as well. Learn how this growing retailer handles the challenge.

If any company knows the value of social influencers, it's Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.