Right Now Technologies, Demandware Form Alliance
RightNow Technologies and Demandware team up to provide multi-channel retailers with integration between their online and offline businesses. The partnership combines customer relationship management (CRM) and e-commerce, which provides retailers with consistency across the complete customer lifecycle, while maintaining a single view of the customer. Retailers also can leverage uniform product and support content, pricing and promotions business processes and interaction channels. The partnership combines RightNow's service, marketing and sales applications with Demandware's web platform and e-commerce services.