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Product Information Management | Consumer Goods Technology
New research shows that only 22 percent of consumer goods companies are very satisfied with their product information management efforts, which can help provide assurance, while improving accuracy, increasing productivity, boosting sales and reducing costs.
For brand manufacturers, the launch of direct-to-consumer (D2C) sales channels is critical to staying competitive and represents an unprecedented opportunity to build a direct relationship with its customers.
Brooks Brothers transforms its product development landscape in a short span of 10 months to address the unique challenges and opportunities in positioning the business for future growth.
Recognizing a strong need for improvement, nine companies, including Coca-Cola, Hershey, P&G and Wegmans, worked together to focus on closing the gap that currently exists in the new item setup process.
If consumers dont trust how your product is represented digitally, they are not purchasing it. Adhering to GS1 standards and investing in proper distribution of your product data can help close the loop with the new wave of retail consumers.
The pressure to provide more transparent, accurate product information is mounting, especially since news broke in Europe about horse meat showing up in packaged foods labeled as beef. In a new global study, 70 percent of consumer goods manufacturers and retailers are calling for wider standards adoption across the value chain to meet consumer needs, particularly in the digital world.
A comparison chart of solution providers to the 2011 consumer goods industry in the areas of PLM, PIM, portfolio management and much more. Plus, industry experts address market trends and challenges.