Product Information Management

One of the best, low-cost, high-return investments a retailer can make is in improving both the quality of product information and the process for collecting it.

CGT's readers rank the top technology providers of applications implemented to manage product data in a central location. PIM is used by companies selling through several distribution channels to ensure consistent product content and messaging, and can be used to keep systems including ERP, sales tools, websites, catalogs, etc., up to date.

Learn from the experts as this issue of Straight Talk takes on the naysayers and explains what effective product data management can provide.

In an effort to make data sharing among customers and channels easier, many organizations are leveraging Master Data Management and Product Information Management solutions to ensure that the information they share with customers and consumers is both reliable and accurate. Find out how to overcome the challenges of managing data.

This month, CGT partners with Gladson to take a look at how consumer goods manufacturers are managing item data and where that information is most needed to meet consumer and retailer demand.

This month, CGT partners with Manthan to better understand the evolution of downstream data and why demand signal management adoption is still lagging.

A comprehensive listing of technology solution providers that help facilitate new product development, launch and more.

CPG companies pursuing digital strategies to improve or increase their top-line or bottom-line are finding that product (or raw materials) information management and the distribution / sharing of the information is crucial to the success of their strategy.