Breaking Down PIM Myths
Product information management (PIM) has evolved into a foundational requirement for companies who market and sell products through multiple channels. With the rise of e-commerce, shoppers are making more purchases online and doing more research ahead of time, requiring both retailers and manufacturers to make detailed product data, including images, accessible electronically. Yet PIM is still dismissed as unnecessary by some who argue that retailers and consumers already have all the product data they need or that accurate and up-to-date product information has no impact on brand perception or supply chain effectiveness. Learn from the experts as this issue of Straight Talk takes on the naysayers and explains what effective product data management can provide.