P&G Implements Global Demand Sensing

The Procter & Gamble Company (P&G) starts a global implementation of Multi-Enterprise Demand Sensing (MDS) from Terra Technology, to better meet the needs of retailers and consumers around the world. The implementation demonstrates P&G’s commitment to using available information about consumer and customer behavior in all markets, leading to improved performance and decreased costs across the globe.   

“We are implementing MDS because traditional demand planning is simply not sufficient anymore,” says Rafal Porzucek, Global Process leader Demand Planning at Procter & Gamble. “New products, new markets and increased economic uncertainty have created pervasive volatility, and today’s supply chain requires technology to access and analyze as much information as possible to successfully forecast consumer demand. By implementing MDS we are using customer data to efficiently drive our supply chain and lowering forecast error.”

MDS uses downstream data from all available sources – including POS, channel inventory, warehouse withdrawals, distributor data and retailer forecasts – to help provide visibility into current movement of products and enabling Procter & Gamble to more accurately predict demand.   

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