Personalization

The company is investing in AI-powered solutions with a view to gaining greater into visibility into consumer behaviors and delivering more targeted messaging.

GNC is continuing to invest in its omnichannel and membership efforts, having recently renewed a partnership that will grant the company access to data-driven insights and predictive analytics.

Helen of Troy’s Project Pegasus global restructuring initiative is starting to bear fruit, according to company leaders, as the consumer goods company doubles down on finding operational efficiencies. 

In this edited webinar transcript, RIS and Treasure Data touch on the results of the 2023 RIS and CGT report, 'The Analytics Advantage,’ using some stats and findings as a jumping-off point into a broader conversation about channeling data into creating exceptional customer experiences.

As part of its experimentation with metaverse-esque stores, the footwear company is launching a new online experience based on its Jibbitz charm categories.

Watch to learn how Yesway is revamping its loyalty program and what it means for the company and its customers.

Learn how they’re thinking more strategically about loyalty, how they plan to leverage new partnerships and data, and the new ways they're measuring success.

Companies everywhere are striving to up their consumer experience game. Watch this webinar to learn how companies are creating a seamless, delightful, personalized experience by starting with a strong data analytics foundation.

The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data.

How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.