NPDI (New Product Development & Introduction)

Kraft Reformulates Kool-Aid Drinks
Kraft Foods Inc. reformulates several of its Kool-Aid drinks and launches a new Kool-Aid water beverage to revitalize the brand and bring it more in line with Kraft's nutritional guidelines.
Marketing in a Web 2.0 World, Part 1
New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

Kraft Invests in Innovative Growth Platforms

Kraft Foods Inc. will showcase more than 80 new food and beverage offerings for health and wellness, premium taste, quick meals and accessible snacks.
LEGOLAND Plans for Third Discovery Center

Five young LEGO fans named to 'Junior Constructor Team' for new LEGOLAND Discovery Center set for Schaumburg.
Microsoft Collaborates with Komoxo Mobile

A patent licensing with Microsoft will enhance Komoxo's text-input engine and consumer experience on mobile devices for nearly 40 languages.
Driven to Innovate

Dyson's innovation network revolutionizes the vacuum cleaner market
Ahead of the Game

PING stays on top by bringing innovative products to market

Kraft Reformulates Kool-Aid Drinks