Sports equipment brand ASICS is transforming its CMS, leveraging modern headless technology with localization capabilities and a more streamlined platform that requires less assistance from developers.
The company has partnered with Contentstack, joining other brands like Mattel, K2 Sports, and Express, to overhaul its system.
Additionally, ASICS will have access to the Contenstack Community portal, where they can engage with a dedicated tech team that can help share CRM best practices, troubleshoot issues, and connect with groups specifically tailored for app developers and more.
Peter Nealon, vice president of engineering of ASICS Digital, said the company’s previous CRM was older, slower, and more difficult to manage — an overall lack of flexibility.
"We wanted a tool that allowed us to step out and do things differently than before. By making the switch to Contentstack, we'll be able to provide creative, unique content experiences, and operate with speed and flexibility for years to come,” said Nealon. “We want to provide preeminent digital experiences to our customers and Contentstack will enable us to do that."
Neha Sampat, CEO at Contentstack, said the community enables users to connect, grow, and find the best journey for themselves, helping them to demystify and implement compostable architectures that allow them to move forward faster.