The Honest Company has updated its e-commerce site, now allowing consumers to check out with one click.
Using technology from online checkout company Fast, the Honest Company is providing consumers with the ability to purchase its products directly from online articles, display ads, emails, and QR codes via one step. The partnership was announced during ShopTalk, and will allow Honest consumers to quickly replenish their products by inputting their payment and shipping information once.
Honest will also be adding QR codes to its product packaging to allow consumers to more easily reorder their preferred items.
Fast Checkout is directly embedded on product detail pages on the company’s website, allowing buyers to bypass the shopping cart and subsequent checkout flow. If consumers wish to make additional purchases, they will have an opportunity to do so during the Fast Checkout process. These items are added to the original order, eliminating packaging waste and extra shipping costs.
Pete Gerstberger, chief digital and strategy officer at The Honest Company, said that the company is evolving to meet the needs and preferences of its consumers.
[Related: Pete Gerstberger Named Chief Digital & Strategy Officer at The Honest Company]
"Our goal every day is to make it as easy as possible for consumers to discover and purchase our products, while delivering the experience they know and expect from us,” he added. “By implementing Fast's one-click checkout, we're providing consumers another way to shop with us at the click of a button, no matter where they are."
Domm Holland, co-founder and CEO at Fast, said the tech upgrade makes it easier for the Honest Company consumers to order and reorder products, whether via the e-commerce store or a QR scan.