Beauty brand Shiseido Company, Limited, is implementing a “Win 2023 and Beyond” strategy with the goal of establishing more efficient production systems. In an effort to do so, the brand has signed a multiyear licensing agreement with a manufacturing operations management solutions provider.
Using the Dassault Systèmes Perfect Production system across major Shiseido production sites in Japan, Europe, the U.S., and other countries, the company will focus on improving factory productivity and reducing costs.
The single collaborative virtual environment allows Shiseido to focus on end-to-end planning and operations optimization to more accurately assign production resources, maintain product quality, and satisfy both global and local product demand.
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Atsunori Takano, executive officer, CITO, Shiseido, stated that by 2030, the company hopes to be a global leader, and expects the new manufacturing solution to bolster its growth strategy.
“The consumer shift toward wellness is accelerating globally, and leading beauty players will need to deliver innovative new products to market faster than ever before,” said Philippe Loeb, vice president, Consumer Packaged Goods & Retail Industry, Dassault Systèmes, adding that technology can deliver a more agile experience in existing factories and can help expand the brand’s portfolio of beauty and wellness products.