New Product Launches

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New Product Launches

A collection of news, articles and other featured content about New Product Launches.

Although Procter & Gamble will hold its next Innovation Challenge virtually, the company says that interest in the program hasn’t waned.

How do you create one-of-kind packaging designs — and still maintain your margins?

Yasso's new frozen Greek Yogurt bars still aim to push boundaries by offering frozen treats that deliver on nutrition without sacrificing taste.

Grocery sales of plant-based foods that directly replace animal products have grown 29% in the last two years, to $5 billion.

Innovationedge Founder Cheryl Perkins, and Nuxeo’s Alan Porter will join CGT in an upcoming webinar to discuss how product asset management, combined with AI and ML models, can accelerate ideas to market for CG companies.

Gerber has made another step in its goal for 100% recyclable or reusable packaging by 2025 with a new baby food pouch.

Air Wick Smart Diffuser

Reckitt Benckiser is leaning into the smart home category, which is expected to generate $2.76 billion in revenue by the end of this year.

The future of desserts is dairy-free, and Ben & Jerry’s is heeding the call.

The brand's new at-home LED whitening device promises to turn teeth six shades whiter in 10 days. 

The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.

Packaged in boxes depicting black-and-white photographs of parents and their babies against a bold black background, Kimberly-Clark's new Huggies Special Delivery premium diapers stand out in a category full of pastels, whites and soft colors. In partnership with Target, a program incorporating the brand's unique creative spotlights the new diapers in stores, online and through unique, Minneapolis-area experiential events.

The dollar store chain is shining a spotlight on a new private label brand of premium baby SKUs.

Best Buy recently put its weight behind the June 21 launch of Activision's Crash Team Racing Nitro-Fueled video game with plenty of support ranging from in-store demos and displays to a preorder bonus and digital support.  

Although still not offering grocery items, the retailer has significantly ramped up its online assortment with seasonal items and products from national brands such as Sony, Samsung and Apple. 

Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states.

Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company.

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.

Clorox Co.’s Burt’s Bees turned to CVS/pharmacy to gain account-specific support for the national launch of its new cosmetics collection. The launch — which the brand says is its biggest to date — comprises liquid foundation, blush, mattifying powder, mascara, liner and eye shadow

New Silhouette product rollout and campaign targets younger female consumers

The national return to market of Johnson & Johnson’s Tylenol rapid release gels in January represented the brand’s biggest product launch in years.