New Balance, Daisy Brand Broaden RFID Initiatives in 2008
Global athletic company New Balance recently announced that it achieved greater than 99.5 percent item-level accuracy after the successful implementation of an RFID solution that tracks footwear from the distribution center to the corporate factory store. The feat proves that item-level RFID technology is capable of delivering value in real-world environments.
New Balance's RFID solution includes Vue Technology's TrueVUE Platform combined with tags from Avery Dennison Retail Information Services, and handheld and fixed RFID readers and antennas from Motorola's Enterprise Mobility business.
Beyond yielding direct benefits, New Balance expects its RFID solution to offer valuable insights to share with its retail partners. "As we continue forward into the next phases, we expect this visibility to enable reductions in receiving and replenishment labor costs, reductions in inventory levels and reduced stockroom retrievals," says Jim Tompkins, president and COO of New Balance.
In other RFID news, Daisy Brand expands its RFID deployment to include the installation of the new Alien ALR9900 enterprise-class readers at the sour cream and cottage cheese maker's distribution centers inCasa Grande , Ariz. and Garland , Texas
New Balance's RFID solution includes Vue Technology's TrueVUE Platform combined with tags from Avery Dennison Retail Information Services, and handheld and fixed RFID readers and antennas from Motorola's Enterprise Mobility business.
Beyond yielding direct benefits, New Balance expects its RFID solution to offer valuable insights to share with its retail partners. "As we continue forward into the next phases, we expect this visibility to enable reductions in receiving and replenishment labor costs, reductions in inventory levels and reduced stockroom retrievals," says Jim Tompkins, president and COO of New Balance.
In other RFID news, Daisy Brand expands its RFID deployment to include the installation of the new Alien ALR9900 enterprise-class readers at the sour cream and cottage cheese maker's distribution centers in
"There is value and ROI with RFID," says Kevin Brown, director of information systems for Daisy Brand. "We're taking what we have learned from the RFID data to derive value and provide business insight into what supply chain events occur, and when. Daisy's use of RFID has also improved customer satisfaction."