Mars Names David Jacobs Marketing VP, North America
Mars Inc. has appointed CPG industry veteran David Jacobs as vice president of marketing, food & nutrition, North America. He reports to Dave Dusangh, regional president of food & nutrition North America.
Jacobs joined the company in January, according to his LinkedIn, after more than 17 years at SC Johnson, most recently as the manufacturer’s executive director and head of marketing for North America.
In his role at Mars, Jacobs leads strategies to drive penetration and accelerate growth across the rice and ready meal categories in the U.S. and Canada, per a news release. He oversees growth plans for Ben's Original and Seeds of Change, as well as other strategic initiatives to drive value creation across the business.
In addition to SC Johnson, Jacobs also spent nearly eight years in marketing and sales at Unilever. At these companies, he led product portfolio and marketing strategies by creating and implementing key capabilities and operation models to grow brands across the U.S., Southeast Asia and global markets in the food, personal care and home cleaning categories, per the release.
"I have always admired Mars for its exceptional brands, strong values and principles, and commitment to innovation," Jacobs said in the release. "Mars Food & Nutrition brands nourish communities around the world and having the opportunity to contribute to creating better food today for a better world tomorrow is inspiring to me. I look forward to helping shape the future of this dynamic and purpose-driven business."
