Duracell Powers New YearThe new power rovers are unveiled as Times Square as visitors kick off the official first pedal to power the lighting of the 2010 numerals on New Year's Eve. Don't be a ScroogeCGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. Catching up with Anthony J. van der Hoek, The Coca-Cola Company van der Hoek talks about the benefits and challenges of master data management. Diamond Launches New Pop Secret Marketing Campaign The new television commercials, movie sponsorships and popsecret.com, debut Dec. 17, 2009. General Mills Brings More to the Kitchen Table General Mills launches its largest online collection of recipes at Tablespoon.com; the new Web site features thousands of kitchen-tested recipes. Kraft Stands Firm on Cadbury Offer Kraft Foods has considered Cadbury's formal response to its offer to acquire all of the issued and to be issued share capital of Cadbury. Reynolds American Eliminates 400 Jobs Reynolds Americanplans to take a charge of approx $47 million in the fourth quarter of 2009 in connection with severance and related costs. PepsiCo Leverages the Power of Social Media This includes a private online community composed of the Mountain Dew brand's most loyal fans, innovative uses of Twitter, YouTube, DEW labs, and more. UPSIDE Commerce Unveils Integrated Trade Management Natively extends Microsoft technology investments for product-centric companies. Xterprise Partners with Zebra to Expand Offerings The long-time Zebra partner joins a newly established ZES Partner Program. First Previous 786 787 788 789 790 Next Last
