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  • Rebranding Gone Wrong: Gap Keeps Old Logo

    The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.

  • 3M Extends Strategic Relationship with Cognizant

    By enabling accelerated product innovation and time-to-market, 3M aims to realize its strategic business objectives, augment production capacity, enhance global capabilities and rationalize costs.

  • Foster's Gains Global View of Operations

    Mergers and acquisitions have caused Foster's to have a mix of enterprise resource planning systems and different methods for defining and processing key business data, such as information on customers and products.

  • Domino Sugar Puts SAP in the Cloud

    The largest producer and distributor of sweetener products in North America deploys Virtustream Inc.'s xStream Cloud platform to optimize its entire infrastructure, which includes a multi-thousand seat SAP enterprise application system.

  • Wal-Mart Boosts Production of Sustainable Products

    The retail giant launches an innovative new program to bring the latest generation of environmentally responsible products to consumers nationwide.

  • IBM Officially Owns Unica Corporation

    The deal expands IBM's initiatives to help organizations gain customer insight and transform marketing through technology.

  • VANTAGE POINT: Exploring Shared Services for Customer Management

    As shared services units specialize in performing repetitive transaction based tasks, consumer companies can leverage the service model to perform tasks that require high-end business and consulting skill sets that may not be widely available in the organization.

  • Unilever's Global Effort to Become More Demand Driven

    Doug Sloan, director of Supply Chain Operations for Unilever North America, reveals details of the company's journey to boost its demand sensing and inventory optimization capabilities globally.
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