A partnership with SymphonyIRI Group will allow Walmart and its supplier partners to share the same knowledge about Walmarts shoppers. Through better shopper insights, both parties can work together to improve planning, shopper marketing and growth.
Using simple spreadsheets, Brown-Forman found it nearly impossible to manage the vast amount of information that consumers now expect and demand. Director of Product Development and Innovation, Jimmy Bookstore, reveals how Brown-Forman was able to implement a PLM solution for its innovation transformation.
Campbell's new business strategy will focus on expansion of the company's category platforms in its three core categories of simple meals, baked snacks and healthy beverages.
The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.
