Zobha is available in 350 retail stores in 27 countries as well as online at its e-commerce site, zobha.com and at leading yoga studios and fitness clubs.
Using simple spreadsheets, Brown-Forman found it nearly impossible to manage the vast amount of information that consumers now expect and demand. Director of Product Development and Innovation, Jimmy Bookstore, reveals how Brown-Forman was able to implement a PLM solution for its innovation transformation.
Campbell's new business strategy will focus on expansion of the company's category platforms in its three core categories of simple meals, baked snacks and healthy beverages.
The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.
In 2010, a breakthrough new report proved that downstream data is a key initiative for consumer goods companies and retailers alike. This year, CGT is polling both trading partners again to determine how much headway has been made in data sharing strategies.
