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Technology

  • OREO Enters 100th Year Crossing the $2B Mark

    In the first quarter of 2012 OREO grew double digits in North America and nearly 40 percent in Europe and Developing Markets.

  • L'Oreal USA Celebrates Women in Digital

    The new initiative aims to increase diversity in digital marketing to develop technology for women, by women.

  • Data, Data, Everywhere

    Manufacturers accumulate lots of data from their supply chains. Were not suggesting that they need to use all this data right away; but many are using very little of it to improve their forecasts. By taking some small first steps with their data, manufacturers can make some giant leaps in their forecasting.

  • Mobile Commerce Tops 13% in Q1 2012

    The U.S. retail industry saw continued growth in online and mobile buying trends in the first quarter, driven by today's rising digital consumer marketplace. Meanwhile, shoppers referred to retailer sites from social networks generated 2.4 percent of all online sales, an increase from the 1.7 percent seen over this period last year.

  • Anheuser-Busch Boosts Production of Bud Light Platinum

    Based on SymphonyIRI data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005.

  • Pepsi Launches First Global Campaign, Maximizes Digital Platforms

    Pepsi's global campaign launches in the U.S. with "Pepsi Pulse," an interactive digital platform that will operate in real time, curating and serving up trending pop-culture content, entertainment news and consumer incentives.

  • ACCO Brands Completes MeadWestvaco Merger

    The addition of MeadWestvaco's Consumer & Office Products business increases ACCO Brands' 2011 revenues by more than 50 percent, with approximately 80 percent of sales of the combined businesses coming from category-leading brands.

  • Wipro to Acquire Promax Applications Group

    The acquisition of Promax Applications Group is expected to strengthen Wipros positioning and capability in management, analytics and optimization of trade promotions.
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