The world leader in small domestic equipment selects QlikTech to lead the group toward the standardization of analysis processes and measurement of inventories.
Fifty thousand consumers nationwide chose 27 consumer packaged goods brands to receive the 2013 Product of the Year award. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10 percent to 15 percent. Get the list of winners here.
P&Gs Connect+Develop program launched a new website that links innovators directly to top company needs, and P&G business leaders directly to external innovation submissions.
With funding from Santa Fe Natural Tobacco Co., TerraCycle is launching a national program to reduce and recycle cigarette butt litter, regardless of which manufacturer made the cigarettes.
The time of the smart supply chain is upon us, and grocers are in a unique position to leverage the transformation to respond to customer needs for greater visibility, and industry demands for compliance and traceability. Here, IDC Retail Insights uncovers the challenges and opportunities that these changes will present to consumer goods manufacturers.
From crowdsourcing to consumer-created ads, PepsiCo is a prime example of how consumer goods companies can leverage sports sponsorships to connect with consumers. Click here to get a behind the scenes look at the innovative ways in which PepsiCo extended the fan experience beyond the TV screen during Super Bowl XLVII.
Gartner Analyst Nigel Montgomery describes what CPG companies need when making decisions about managing data, meeting needs influenced by social media and evaluating ERP systems.
