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Technology

  • Barilla Selects Microsoft Cloud Platform for Productivity

    With more than 13,000 employees around the world, a need arose for the company to profoundly evolve the way Barilla people communicate, collaborate and interact.

  • 80% of Retailers to be Affected by Showrooming

    Brick and mortar retailers are painfully aware of the impact of showrooming the act of consumers using their mobile phones in-store to compare prices with competing retailers on their bottom line. However, only 10 percent of retailers have strategies in place to combat showrooming.

  • Amazon Marketplace Named Largest Counterfeit Outlet

    In advance of the biggest online shopping day of the year, the Consumer Fraud Center issued its annual Cyber Monday Shopping Alert to warn consumers of the growing use by cyber criminals of legitimate web sites such as Amazon Marketplace to sell illegal or counterfeit goods.

  • Nestl Waters N.A. Appoints New President and CEO

    Current Nestl Waters North America Inc. President and Chief Executive Officer, Kim Jeffery, plans to step down after 20 years, and 34 years with the company, to assume a non-executive Chairman position.

  • Avon Appoints Chief Marketing Officer

    The former P&G executive will be responsible for global management of Avon's brand and marketing, including consumer insights, commercial marketing, digital marketing, and product category strategy and execution. She will also have oversight of Avon research & development, new product development and packaging, and the Liz Earle business.

  • Kimberly-Clark Sets Digital Marketing Program Record

    A recent Huggies marketing program realized a whopping 56 percent click-through and 55 percent e-mail open rate, which drove 630,000 visitors to Huggies' site. Social referrals amplified the campaign reach by about 700 percent, proving that consumers today seek advice from friends and peers for product insights and deals, before making purchase decisions.

  • The Broken Road

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Energizer Executes a TPM Re-Fresh

    When Energizer Personal Care acquired Playtex, it adopted a TPM system to standardize processes. But the task of harmonizing brands while implementing the application came with user adoption issues.
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