Skip to main content

Technology

  • Campbell Soup Company Keeps in Touch with Consumers

    Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.
  • Innovation at a Crossroads?

    Dr. Trevor Davis of IBM provides tips for achieving growth through consumer-driven, sustainable new product development
  • L'Oreal Paris Revamps Digital Presence

    With the help of digital agency, R/GA, LOrealParisUSA.com will be a beauty site that will be responsively designed for all devices.
  • TABASCO Brand Company Mourns Loss of CEO

    Paul Carr Polk McIlhenny, CEO and chairman of the board of McIlhenny Company, passed away on Saturday, February 23, 2013, at the age of 68.

  • SAP to Acquire SmartOps

    Using the SAP HANA platform, the move is expected to enable companies to run leaner and free up capital for innovation and growth.

  • Chobani Marketing Empowers Consumer Choice

    In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.
  • OREO Launches App with Nokia

    Released as a result of Mondelez International's partnership with Nokia, the app connects people through the stars.
  • Supply Chain Leaders vs. Laggards

    Supply chain processes are now three decades old. They are maturing. The understanding of supply chain excellence is evolving. But, substantial progress on costs and inventory management has only happened in the high-tech and electronics industry.For everyone else, progress has stalled. Find out why the CPG and food industries are at a supply chain plateau.
X
This ad will auto-close in 10 seconds