Technology

Kraft is currently working with VSA Partners on integrated marketing communications, digital, social and mobile initiatives for its Crystal Light, Country Time and Tang brands.

Kimberly-Clark is now using Datalliance VMI to manage its consumer brands for 15 retail partners.

Walmarts CEO of Global e-Commerce division told investors that e-commerce is the next growth engine for the leading retailer: "We want to know what every product in the world is, who every person in the world is and then connect them.

The new facility is part of more than $375 million in planned manufacturing and R&D expansion.

Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties.

The company is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print and experiential activations.

The new COO has more than 25 years of leadership experience from companies like Summer Infant and Dorel Industries.

The ads emphasize the companys role in helping associates and customers live better through the launch of national television and digital advertising, and an accompanying web site.