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Technology

  • Walmart Ad Campaign Shows "The Real Walmart"

    The ads emphasize the companys role in helping associates and customers live better through the launch of national television and digital advertising, and an accompanying web site.
  • Hallmark Channel Boosts CPG Ad ROI with Analytics

    New analytics are expected to help improve CPG advertisers return on ad spend by identifying programs that have audiences with a higher composition of purchasers.
  • dunnhumby Taps Crowdsourcing for NPDI

    The customer science company will host a Big Data hackathon challenge in an effort to develop a predictive model for the success of new product launches at retail.
  • The Promise of Great Packaging at Retail

    With stores stocking innumerable branded and private label competitors in every category, traditional promises of consumer goods brand quality and safety are no longer sufficient differentiators. Cambashi, a global industry analyst firm, explains why product packaging is taking over as a crucial instrument of brand identity in the retail environment.
  • Land O'Lakes Improves Big Data Analytics

    One of the company's subsidiaries is leveraging a solution to aggregate and analyze structured and unstructured data amassed from both public and private sources, while delivering targeting insights.
  • Nestle USA Sells Bit-O-Honey Brand

    Brynwood Partners VI L.P.s portfolio company, Pearson Candy Company, acquires the Bit-O-Honey confectionery brand from Nestle.
  • Kraft Brands Enhance Digital Presence

    Kraft is currently working with VSA Partners on integrated marketing communications, digital, social and mobile initiatives for its Crystal Light, Country Time and Tang brands.
  • Kimberly-Clark Completes Move to VMI Platform

    Kimberly-Clark is now using Datalliance VMI to manage its consumer brands for 15 retail partners.
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