Technology

A new study exploring how todays consumers have dramatically changed the way they interact with brands found that 100 percent of consumer brand manufacturers plan to increase their mobile marketing spend with 44 percent predicting increases of more than 10 percent.

Executives from Kraft Foods and Safeway divulge ROI details from their collaborative data sharing initiatives, and add real-world context to findings of the 2013 Retail / Supplier Shared Data Study. Whether you have been working with downstream data for a while or are new to the effort, this discussion provides valuable insights.

The solution was developed with the key goal of allowing a field sales representative to complete their tasks using a mobile tablet device without the fear of losing connectivity at any given time.

The brand bolsters its senior executive team with two new additions, continuing its drive for expanded international and domestic growth.

Customers can now sign up for myWeekly Ad, a digital circular experience powered by the CVS/pharmacy ExtraCare program serving up a personalized version of the sales ad for each customer.

Why are big data projects so essential? Because they can impact nearly every aspect of your business, from operational efficiencies and product development to customer interactions and management processes.

Mondelez International and Google are working with Hipcricket to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez brands.

The introduction of the Lancaster brand marks a significant milestone for The Hershey Company, and is inspired by Milton Hershey's original confection company, The Lancaster Caramel Company.