Technology

Consumers can score a first taste before the product hits shelves through a digital scavenger hunt.

The new SVP succeeds David White who will retire from the company after 10 years of service.

The WhiteWave, Dunkin' Donuts partnership introduces four varieties of Dunkins new at-home coffee creamer.

One of Nestle's 'billionaire' brands, KitKat, is launching its first boutique, in Japan.

Astra Sweets Frisia brand uses mobile surveys taken on consumers smartphones and tablets as part of an on-pack promotion, collecting first-hand feedback and images at the time of experience.

Demand-driven value networks have evolved from a traditional supply-driven conceptual design and, as a result of the global marketplace, have become more sophisticated by synchronizing demand and supply.

Girl Scouts began incorporating more technology into their daily operations, outfitting staff with Verizon smartphones and mobile hotspots to manage their large service areas.

BLACK+DECKER will launch new products and marketing campaigns to modernize the brand, as well as engage with its customers through a strong home-living experience.