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Technology

  • A Sweet Campaign

    Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.
  • Butterball's Recipe for Forecasting Success

    Supply chain challenges inherent in the seasonal and promotion-driven nature of its business prompted Butterball LLC to dramatically transform its foundational approach to forecasting and inventory management.
  • Digital Collaboration

    Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.
  • Get Crackin Continues

    The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends.
  • Ben & Jerry's: Quality From Cow to Cone

    To ensure consistent product quality for every pint of super-premium ice cream produced, Ben & Jerry's needed a new way to collect and analyze the vital data of its products.
  • Retail Omnichannel

    Jon Golovin, Chairman, CEO and Co-Founder of Retail Solutions Inc., explains the role that consumer packaged goods suppliers play in helping omnichannel retail customers true achieve fulfillment intelligence.
  • Quite the Spread

    Jif reveals new Jif Whips Peanut Butter Spreads and Jif Almond and Cashew Butters.
  • IBM Acquires Xtify

    The acquisition is expected to help extend IBMs mobile capabilities to digital marketers across all industries through cloud-based services.
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