Technology

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

Amazon set the Internet aflutter when it announced its latest digital innovation the Dash Button. Major CPG companies like P&G, Clorox, Coca-Cola and Kraft are already on board with the e-commerce giant testing with Amazon Prime members. It is already being said that these in-home buttons could give big CPG players the 'leverage they've lacked in e-commerce.'

The Absolut Company is using the EPiServer Digital Experience Cloud running on Microsoft Azure to develop a new family of web sites to support its leading spirit brands.

CGT and IDC Manufacturing Insights are teaming up to take another look at some of the most discussed challenges in the industry trade promotions, downstream data, consumer engagement, and S&OP.

General Mills' annual Global Responsibility Report outlines the company's approach to creating economic, environmental and social value in the countries where it operates.

Brand Marketers
Coca-Cola Co., Atlanta

Russell Baker has been named vice president, shopper marketing strategy, content and capabilities, for Coca-Cola North America.

IRI, Kline to Provide Expanded OTC Coverage

Chicago-based shopper insights provider IRI and pharmaceutical market research firm Kline & Co., Parsippany, New Jersey, have partnered to provide the consumer healthcare industry a higher level of data accuracy, the companies said.

Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.