Technology

Digital marketing agency Leapfrog appoints Matt Kelley as Senior Vice President, Consumer Journey, a newly created position.

For Brooks Sports, Inc., the rise in running means opportunities as well as challenges. This omnichannel experience, combined with rising demand and accelerated inventory dynamics for retailers across the globe, drove Brooks to make some shifts of its own.

Joan Chow, the longtime chief marketing officer for ConAgra Foods, has left the company as it makes changes under a new CEO.

An inaugural campaign from The Kraft Heinz Company engages a passionate hockey community to help spread brand awareness.

Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.

Energizer will equip its field team with a mobile field force application with advanced capabilities for multi-location audits, branch-logic surveys, photo management and in-store selling.

The retailing powerhouse is the latest to explore the still emerging technology with test markets throughout the U.S., with an eye toward a chain-wide roll out.

Dr Pepper Snapple Group, Inc. is investing in emerging sports drink BODYARMOR. The company's $20 million investment gives DPS an 11.7 percent ownership position in BA Sports Nutrition, LLC, owner of Kobe Bryant backed BODYARMOR SuperDrink.