The rise of the Internet of Things (IoT) has brought with it increased focus on "connected products. The new IDC PlanScape emphasizes the critical role of connected products in after-sales service transformation.
A new study commissioned by Tyson Convenience Foodservice in partnership with Anheuser-Busch identified a variety of opportunities for convenience store operators to drive growth through prepared food snack sales.
A series of projects to understand and help overcome the barriers for women in cocoa farming communities in Cte d'Ivoire has been launched by Cargill, Kellogg and ASDA.
For the first time since becoming part of Mars Petcare in August 2014, IAMS Brand has released a new creative campaign with a long-form 75-second film that showcases the emotional connection between a boy and his dog growing up together.
The CIO is emerging as a key leader in driving the digital and marketing transformation required for consumer goods companies to win in todays digital marketplace.
