P&G is growing its beauty and haircare reach, co-launching a new skincare brand with international health and beauty retail giant A.S. Watson Group and signing an agreement to acquire Ouai.
Companies need to find new sources of efficiencies, and one of the key levers would be to look at unlocking value in the way CPG companies manufacture products.
CGT parent EnsembleIQ is scaling up its EIQ BrandLab marketing division into an independent business unit, providing cutting-edge creative capabilities delivered through platforms beyond its own B2B media brands.
Consumers are eager to see sustainable packaging become more mainstream, but that doesn’t mean they necessarily trust the companies behind their development.
While the metaverse remains difficult to define, it’s certainly at the forefront of many conversations in the consumer goods industry. Where does your company stand in its state of readiness?
