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The Sprint to Trade Promotion and Customer Planning Foundations: Accelerated Approach to TPM Digitalization
CPG manufacturers come in all shapes and sizes, but ultimately have the same goal – growth. Though TPM digitisation has demonstrated its effectiveness in helping optimise trade spend, many CPGs are hesitant to introduce new systems.Sponsored -
Gaining the Full View of Today’s New Consumer Data Sources
As CGs delve more deeply into forming direct relationship with consumers, it's become readily apparent that there is no one-size-fits-all strategy. But given the far-reaching benefits that leveraging today's new sources of consumer data can bring, doing nothing is no longer an option.Sponsored