Technology

Technology that helps consumer goods (CG) manufacturers manage promotions and get a clearer picture of consumers who use their products are the hot CRM items of the moment, say analysts, who also predict expanding investment in CRM technology by CG companies in 2005.

How to drive value from integration, forecasting and new product development

There is no doubt that 2004 proved to be a more than challenging year for consumer goods (CG) companies.

The supply chain is a critical and influential component of your overall business strategy -- typically impacting 75 percent of operating results.

Consumer goods firms are only as sharp as the products they release.

In an effort to assure customer satisfaction and ensure that its multiple brands remain competitive, H.J. Heinz created a customer relationship model called First Call.

Are Mergers Good or Bad for the Consumer Goods Industry?

Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site.