Even though there is an element of surprise to the announcement, some observers say it makes sense, and see the Lorillard acquisition by Reynolds as a logical trigger.
The investment allows for enhanced consumer engagement and targeted personalized food and beverage recommendations, as well as advanced Big Data analytics.
Formerly known as biomanufacturing science training centers, the new M Lab Collaboration Centers provide a simulated manufacturing environment for experiments, troubleshooting and problem solving.
