Under a comprehensive strategic plan, five core brands Hersheys, Reeses, Hersheys Kisses, Jolly Rancher and Ice Breakers will become global cornerstones.
A total of 20 offerings across three new Nature Made product lines will be in market by year end. In addition, Pharmavite will introduce Voots, a recent brand acquisition.
Most recently, the spin off's Chief Innovation Officer served as global vice president, marketing, writing and creative expression GBU at Newell Rubbermaid, Inc.
Following the successful launch of Starbucks K-Cup packs into food, drug, mass and club channels last November, K-Cup packs will now be available to the millions of customers who visit Starbucks stores every week.