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New Product Launches

  • General Mills Taps Social Media Solution

    General Mills manages its content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn, with a solution from Spredfast.

  • Bumble Bee Makes Breakthrough in Frozen Seafood Category

    The new line of products answers consumer demand for high-quality seafood that tastes fresh and delicious, is easy to prepare and is free of preservatives and gluten.

  • Open Innovation Brings Flavor to Green Giant

    When consumer feedback consistently showed a preference for even more varieties of flavors and seasonings at Green Giant, the General Mills R&D team turned to its open innovation strategy instead of starting from scratch.

  • P&G Launched Largest Consumer Event in 175 Years

    When it comes to marketing, most consumer goods companies have turned their attention toward integrated digital marketing campaigns.
    P&G has certainly jumped on the bandwagon, but it hasnt given up on the good old-fashioned ways of marketing either with social tie-ins of course. Earlier this month, P&G set out to prove the superiority of its products with a freebie bonanza on the streets of NYC.

  • Elmer's Launches Open Innovation Web Portal

    Committed to the open innovation process, Elmer's invites unique ideas and fresh approaches for its brand segments from suppliers, consumers and other potential collaboration partners.

  • Twinkies to Return to Store Shelves

    Hostess says the cakes will taste the same but that the boxes will now bear the tag line "The Sweetest Comeback In The History Of Ever."

  • As Seen On TV to Launch Crowdfunding Platform

    The As Seen On TV crowdfunding platform will allow inventors to make their pitch to the world, and give consumers early access to innovative new products.

  • Campbell's to Expand International Portfolio

    The company plans to acquire a market leader in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market.
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